DEVELOPING YOUR PERSONAL MARKETING PLAN - FOR ASSOCIATES

$150.00

How does an associate build the business development skills needed to succeed? Independent experts Michael G. Cummings and Larry Bodine teach you the key elements of business development and show you how to create your own personal marketing plan to ensure long term success.

We cover the essential components of effective business development. In addition, the program provides real life case studies of how younger attorneys have successfully executed each step.

The seminar covers the steps that an associate should take, steps that lead to success, together with illustrative case studies:

• Step 1: Find Your Niche
   Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms
• Step 2: Recruit Allies and Co-Market
  Marketing Case Study 2: Building a Practice Focused on Women Entrepreneurs
• Step 3: Team with Partners and Sell Work
  Marketing Case Study 3: Landing a Large New Client as a Team
• Step 4: Build Your Personal Reputation
  Marketing Case Study 4: Becoming a Local Celebrity
• Step 5: Be a Marketing Innovator
  Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation
• Step 6: Putting Your Own Plan in Place
  Exercise: Develop Your Personal Marketing Plan

Learn the key elements of business development and how to create your own personal marketing plan to ensure long term success. Don’t be unprepared. Without a plan for becoming a rainmaker and commitment to building your skills, it won't happen.

Purchasers will receive a .WAV file of the original live presentation and a PDF copy of the slides used in the program.

Don't miss out! Order your copy now.

Independent marketing experts Michael Cummings and Larry Bodine present a seminar on how to develop your business development skills. Purchasers will get honest advice from two independent experts. With real-world examples, they show you what the best associates and top practitioners have done to succeed - and how you can do the same.

Building your practice will be your responsibility...not the firm's or its partners. Put your success under your own control by building the right skills now — so that you start bringing in business while an associate and position yourself to be a rainmaker for long term success.

Don’t be unprepared. Without a plan for becoming a rainmaker and commitment to building your skills, it won't happen.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills now — so that you start bringing in business while an associate and position yourself to be a rainmaker for long term success.

About the Speakers:

Larry Bodine is an industry leading advisor in the marketing of professional services, with extensive experience in the legal profession, and a prolific author. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm. 

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications. 

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).  

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing. 

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).