How to grow your Legal Work...systematically, confidently, like rainmakers do. Start the New Year on the Right Foot.
The key is to develop a personal marketing program, a blueprint for getting new business on a systematic and disciplined basis. If you think like a rainmaker, take the same actions each day and build your skills over time – then you will start to produce the same results.
Do you have a roadmap for the actions you need to take to grow your business significantly?
Do you find ways to market yourself systematically to build up business?
Do you waste time by pursuing marketing that doesn’t work, such as networking with total strangers?
Do you know how to build and mobilize the assets you have...your clients, allies, and your professional network?
It is natural at this time of year for us to think about setting goals for ourselves for the upcoming year. Recognize that that it is especially vital for you to increase your business development proficiency in 2010. Marketing and selling are professional skills that attorneys must master now in order to thrive.
Purchasers will receive a .WAV file of the original live presentation and a PDF copy of the slides used in the program.
Don't miss out! Order your copy now.
Taught by marketing experts Larry Bodine, Esq. and Michael G. Cummings, purchasers of this recording of our original live Web conference will learn what the rainmakers know about getting new business, and the make-or-break steps that the best take, the steps that can also generate a record-breaking year for you in 2010.
Who can benefit:
New partners or associates looking to advance a career
Attorney aiming to become a top producer
Aspiring entrepreneurs who need to build or re-vamp their practice
Firm leaders, practice groups and office members whose success is dependent on the business development productivity results of their team
Why Does Most Personal Marketing By Attorneys Fail To Produce Any Results?
While many attorneys realize the need to build their book of business, they often end up spinning their wheels and not making any real progress in business development. Why?
Many erroneously think that passive marketing techniques advertising, brochures, writing articles, glad-handing or getting your name out will generate new business. Or they mistakenly use marketing and selling techniques that are geared to market and sell tangible products such as cars, copiers, and soap.
Another trap is looking for quick fixes. Some may make try to read the most recent best selling or cleverly titled book or talk to a top producing attorney to get some tips. While well-meaning, this approach results in wasted time and effort.
Attorneys must see themselves as entrepreneurs. It doesn’t matter if you work for a large firm or if you operate on your own. You are responsible for building your own business.
Your individual marketing plan will determine how you do financially in 2010, whether you have more and better clients, whether you can charge more and whether you find more work you enjoy. But without a roadmap, it probably won't happen.
The seminar gives you an abundance of proven, practical ideas and suggestions to build your personal road map and improve your marketing activities. Purchasers will receive a .WAV file of the original live presentation and a PDF copy of the slides used in the program.
Topics Include:
Eliminating the mystery, wasted time and effort of marketing by doing what really works to successfully market yourself
12 simple rules of success
Leveraging your existing strengths as a professional and applying them to business development for results
Defining your ideal clients and catching them with all-star marketing ideas
How to unleash your current contacts into a fertile source of INTRODUCTIONs, not referrals
The proven methods to turn your clients into your sales force
Selecting and cultivating a committed Set of Allies and Business Partners who market your services for You
Network building with a purpose
Building your reputation through organizations
Generating a steady stream of "pre-sold" prospective clients
Are You Committed To Making 2010 A Breakthrough Year?
With the insights and focus you gain from this seminar you too can begin to see long-lasting money-making results:
Landing high profit clients
Selling rewarding and interesting work
Building a reputation that gets clients to call you
Finding your niche in your chosen profession
The session is designed to be direct and to-the-point, giving attendees an abundance of proven, practical ideas and suggestions for emulating top rainmakers in building their business and careers.
Purchasers will receive a .WAV file of the original live presentation and a PDF copy of the slides used in the program.
Don't miss out! Order your copy now.
Crafting Your Personal Marketing Plan for 2010 covers:
Rule 1: How to See The World Through The Eyes Of Your Client
Rule 2: You Are In The Relationship Business
Rule 3: How to Market & Sell As If You Are A Business Doctor
Rule 4: You Are An Entrepreneur & Not An Attorney/Accountant/ Consultant/Technician
Rule 5: Focus On Your Ideal Clients
Rule 6: Develop Your Your 30 Second Commercial
Rule 7: Which Clients to Market to
Rule 8: Seeking Introductions and Not Referrals
Rule 9: How to Turn Your Clients Into Your Sales Force
Rule 10: Seeking Allies, Not Referral Sources
Rule 11: How to Network With A Purpose
Rule 12: How to Become A Celebrated Expert
Gain the insights and examples you need to build your practice in today's competitive world.
About the Speakers:
Larry Bodine is an industry leading advisor in the marketing of professional services, with extensive experience in the legal profession, and a prolific author. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.
Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.
He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.
Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).
Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.
Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries
He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.
Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).
You will learn how the rainmakers act and learn practical steps you can take to craft an effective personal marketing program NOW.
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It is natural at this time of year for us to think about setting goals for ourselves for the upcoming year. Recognize that that it is especially vital for you to increase your business development proficiency in 2010. Marketing and selling are professional skills that attorneys must master now in order to thrive.